ZWO Branding and Marketing has hired CSU Fullerton and Saddleback graduate Lauren Graham, California State/Fullerton - Iota Upsilon, as public relations coordinator in its West Coast office in Laguna Beach. Laura's duties include media relations, writing, and account coordination for clients Beltone and Nuvision Credit Union. She has conducted publicity campaigns for the nonprofit Grandma’s House of Hope in Santa Ana, among other community publicity projects.
“We were thrilled we were able to recruit Lauren,” said ZWO West president Cynthia P. Jenkins. “She brings a diverse skill set to our agency along with a fresh approach to the tried-and-true best practices of public relations.”
Lauren became a member of the Iota Upsilon Chapter of Delta Zeta Sorority while attending California State University/Fullerton. She remembers a real turning point while at CSU Fullerton. "The biggest difference that Delta Zeta made for me was my bid and overall pledge process," said Lauren. "I am technically a legacy for my older sister Steffanie who pledged Delta Zeta at the University of Nevada/Las Vegas. My sister passed away suddenly three years ago. Though I considered it, I thought I had zero time to pledge a social sorority while at Cal State Fullerton. A friend of mine who is a Delta Zeta heard about this and, without even meeting me, the chapter of Iota Upsilon offered me a bid in my last semester of school. Being able to find some connection with my real sister by gaining even more sisters meant so much."
The Georgia native is also a talented singer with training in classical technique and musical theatre who recently returned from an Eastern European tour with the Cal State Fullerton’s University Singers, whose album will be released later this year. Prior to graduating with honors from CSU Fullerton, she earned a degree from Saddleback College.
Lauren says that her Delta Zeta experience has influenced both her professional and personal lives. "Delta Zeta always inspires me to give my absolute best. When I'm feeling tired or irritated, I remember our Creed and it always motivates me to keep going or to adjust my attitude. I am so grateful for that in my life and career."
And now Lauren steps into a new chapter of her life.
For Chicago-based hearing aid giant Beltone, ZWO has crafted public relations campaigns aimed at mitigating hearing loss - and its stigma - through the use of the company's discreet, powerful devices that offer a wide range of high-tech features. The national Safe & Sound Awards were developed with Lauren's assistance to honor everyday heroes such as teachers, firefighters, and nurses who continue to serve others despite hearing loss. For Huntington Beach-based Nuvision Credit Union, Lauren will assist with a series of initiatives that highlight the organization's emphasis on serving military, youth and families and offering financial literacy education.
With offices in Laguna Beach, Calif., Greenville, S. C., and El Salvador, ZWO is a branding and marketing firm whose team works to transform markets and customers into communities of passionate advocates for clients and their brands. To do this, ZWO blends cause, community, customer experience, influencer, and word-of-mouth marketing using social media and web tools. ZWO’s experience in strategic counsel, marketing direction, and brand development informs its expertise in serving diverse client industries, including apparel, student housing, health, retail, sports, senior life, events, youth, and nonprofit segments. For more information on ZWO visit www.betalkable.com or call 864.509.1057.