The Theta Rho Chapter at California State University/Los Angeles raised over $400 in five days during a social media campaign, “Give Me 5 in 5 Days”, to fund community outreach programs provided by the Los Angeles Dream Center.
For nearly a decade, Theta Rho member Kimsly Quezada has poured her heart into volunteering at the Los Angeles Dream Center. The safe place, which has been committed to the Los Angeles community for over 22 years, offers assistance to in-need government housing projects, houses families and emancipated youth at no charge, and provides rehabilitation to those affected by the addictions of substance abuse.
"Helping others and volunteering has always been something dear to my heart. So, when joining Delta Zeta, I was instantly attracted to how much they care for others through philanthropy. Delta Zeta has given me the chance to introduce non-profit organizations to an amazing chapter like Theta Rho," says Kimsly Quezada.
From July 17 to midnight on July 21, 2017, the Theta Rho Public Relations Committee used the chapter’s social media as a way to campaign for philanthropy funds toward the Dream Center. The chapter’s followers were encouraged to donate $5 and to share and post the campaign photos to their accounts to motivate even more awareness for the Los Angeles Dream Center.
Through the “Give Me 5 in 5 Days” campaign, the Theta Rho Chapter widened its audience and engaged those unaffiliated with Greek organizations to support Delta Zeta and the Los Angeles Dream Center. The campaign also united Theta Rho alumnae, collegians, and fellow Delta Zeta chapters. Theta Rho was incredibly grateful for the $50 dollar donation provided by the Pi Kappa Chapter at the University of Idaho.
"This social media-driven campaign proved that small gestures, like re-posting, to increase awareness for a cause or forfeiting a daily Starbucks to donate $5, can make a game-changing impact on the lives of others," said Destinee Cordeiro, Theta Rho Public Relations Chairman. "The Theta Rho Chapter would like to give praise and gratitude to the extended Theta Rho family for supporting and making this campaign possible. Special thank you to our Collegiate Chapter Director, Tania Roney, who helped with the creation and implementation of this campaign. Thank you to all the Pasadena-Foothill alumnae who shared, re-posted and donated toward our campaign. And, once again, an enormous thank you to the Pi Kappa Chapter of the University of Idaho for being so generous and lending a hand to a fellow Delta Zeta chapter."
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Delta Zeta Theta Rho Chapter
Delta Zeta Theta Rho was founded at the California State University/Los Angeles campus on April 30, 1966. It is one of 166 international chapters of Delta Zeta Sorority which was founded at Miami University in Oxford, Ohio in 1902. Theta Rho is a part of Delta Zeta’s Region X and serves the greater Los Angeles community. With a roster of over 100, the chapter takes pride in developing the greater world’s strong future leaders and global citizens. To learn more about Delta Zeta Theta Rho, visit www.deltazetacsula.com
Dream Center Foundation
The Dream Center Foundation funds programs providing educational opportunity, emergency food and medical services, transitional housing for homeless families, youth and veterans as well as support for victims of human trafficking through its principal partner, the Dream Center Los Angeles. Each month more than 50,000 people are assisted in Los Angeles alone, and countless others through its network in 41 states and 21 countries. To learn more, https://dreamcenter.org/
California State University, Los Angeles
California State University, Los Angeles is the premier comprehensive public university in the heart of Los Angeles. Cal State LA is ranked number one in the United States for the upward mobility of its students. Cal State LA is dedicated to engagement, service, and the public good, offering nationally recognized programs in science, the arts, business, criminal justice, engineering, nursing, education, and the humanities. Founded in 1947, the University serves more than 28,000 students and has more than 245,000 distinguished alumni.
Cal State LA is home to the critically-acclaimed Luckman Fine Arts Complex, Pat Brown Institute for Public Affairs, Hertzberg-Davis Forensic Science Center, Hydrogen Research and Fueling Facility, Billie Jean King Sports Complex and the TV, Film and Media Center. For more information, visit www.CalStateLA.edu.